GCB has over the years been heavily criticized for having unfriendly tellers, not-so-beautiful and old staff and the most annoying and poorest service in the history in terms of banking in Ghana as much as they are the richest bank in Ghana. But it seems all of that is going to change as they have different plans.
Ghana Commercial Bank has for a long time been seen as the bank for old people. Any young person who saves with the bank is laughed at by his/her peers for being old school. They are normally called “kolo” or old fashioned.
Ghana Commercial Bank recently re-branded into GCB Bank Limited with a new logo and all but that move has been heavily criticised by the public and industry players as being a case of old wine in a new bottle. They are still seen as being a grown ups (oldies) centered bank and not youth appealing.
However it looks like the bank has a surprise for everyone as they have decided to employ heavily endowed women to help them penetrate the youth market and entice the youth to come do business with them. To help achieve this agenda, the bank is in the process of employing women like Victoria Hammah, Joselyn Dumas, Peace Hyde and a couple of other heavily endowed women to various capacities in their institution.
I know you are going like, seriously??? Yes, it’s true, Victoria, Joselyn, Peace and a host of other beautiful, heavily endowed women are just about to become GCB Bank Limited employees.
According to information from the bank, plans are far advanced to employ these women into various positions in the company to help drive the GCB for the youth agenda.
According to sources, an official of the bank indicated that the only way to attract the youth especially the guys, was to throw at them something they couldn’t resist. He then asked us;
“Will you resist if Peace Hyde or Victoria Hammah walks up into your company to advice you to come save or take a loan with GCB, definitely not right? That is what we want to achieve. These women are admired by both sexes for their assets therefore we deem it as a very good startegy to bring them on board our company to help push our brand and our youth agenda.
We have spoken to then and I can confidently tell you that they are also excited for this opportunity. They are not going to be GCB ambassadors, they are going to be staff of GCB, so don’t be surprised if very soon you walk into any of our branches and meet any of these women behind our desks serving clients.
We just didn’t come to this decision to hire them, we did a feasibility study which cost the company around $2,000,000 to ascertain what the youth want and what will bring them to our bank and the report from the study is what we are implementing. The youth want to see fine, attractive, well endowed women and that’s what we are going to give to them.I can tell you that I can’t wait to sit in front of Joselyn Dumas as I open a GCB account. Guys, don’t forget, rush to GCB bank today cos biiiig things are going to happen there soon.
These women are accomplished women and we believe they will add value to GCB Bank Limited.”
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